by Anita Roddick · Anita Roddick Books · tapa blanda · ISBN 9780954395957
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«Business as Unusual» is Anita Roddick's business memoir, in paperback (340 pages, in English).
Anita Roddick, founder of The Body Shop, looks back on her career as an entrepreneur and advocates a business model based on «profits with principles». The book combines the account of her experiences at the head of the company with a reflection on how to apply ethics and sustainability to business management.
The subtitle is «My Entrepreneurial Journey, Profits With Principles»; the work was published in 2005.
For those interested in entrepreneurship, ethical and sustainable business management, and biographies of women entrepreneurs.
Dame Anita Lucia Roddick was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, The Body Shop International Limited, a cosmetics company producing and retailing natural beauty products which shaped ethical consumerism. The company was one of the first to prohibit the use of products being tested on animals in some of its products and one of the first to promote fair trade with developing countries.
