by Maria Ross · tapa blanda · ISBN 9781935254874
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«Branding Basics for Small Business» is Maria Ross's branding guide, published by Norlightspress.com in paperback (208 pages, in English).
A brand is much more than a logo. Maria Ross explains how to create a solid brand strategy for small businesses, startups and non-profit organisations, using real examples and expert interviews. Her ten-question process helps communicate the right message, build loyalty and stand out without big budgets.
This updated second edition, from 2014, carries the subtitle 'How to Create an Irresistible Brand on Any Budget'; the work originally appeared in 2010.
For entrepreneurs, startups and small businesses that want to build or strengthen a brand with limited resources.
