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Brand Management 101
4.6
Negocios y EconomíaISBN | 9780470822296
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Product details
Pages: 224 pages
Author: Mainak Dhar
Publisher: John Wiley & Sons Ltd
ISBN: 9780470822296
Format: tapa blanda
Language: en
Release date: 21/5/2007
ISBN: 9780470822296
Synopsis of Brand Management 101
Este libro ofrece 101 lecciones sobre la aplicación de los principios de marketing en el mundo real. Estructurado en torno a las 'Ps' del marketing, ofrece ideas sobre cómo abordar los desafíos del marketing en el mercado. Escrito por Mainak Dhar, veterano galardonado en marketing y novelista de éxito, este libro ofrece una perspectiva única sobre el marketing.
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