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Beyond the Next Wave
3.9
Negocios y EconomíaISBN | 9780273624172
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Product details
Pages: 230 pages
Author: Glen Peters
Publisher: Pearson Education Limited
ISBN: 9780273624172
Format: tapa blanda
Language: en
Release date: 27/6/1996
ISBN: 9780273624172
Synopsis of Beyond the Next Wave
En 'Beyond the Next Wave', Glen Peters nos invita a anticipar el futuro de nuestros clientes y a transformar nuestra visión empresarial. A través de la planificación de escenarios, el autor nos guía para comprender los vectores clave del cambio global, incluyendo aspectos políticos, económicos, sociales y tecnológicos. El libro presenta dos escenarios radicalmente diferentes para el año 2015 y ofrece instrucciones paso a paso para desarrollar nuestros propios escenarios, permitiéndonos anticiparnos a las necesidades de los clientes y mantenernos a la vanguardia de la competencia.
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