by Glen Peters · Pearson Education Limited · tapa blanda · ISBN 9780273624172
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«Beyond the Next Wave» is the business strategy essay by Glen Peters, published by Pearson Education Limited in paperback (230 pages, in English).
The work explains how scenario planning helps companies anticipate market changes. Peters analyses the vectors of change —political, economic, social and technological— and presents two contrasting scenarios for 2015, with a step-by-step method for building one's own scenarios and reaching the next generation of customers before the competition.
It belongs to the Future Skills series. The appendix includes «Hold Up», a short work by Bill Cashmore about the «Two-tier World» scenario.
Recommended for professionals and academics interested in business strategy and market trend forecasting.
