by Felix Rodenjohann · VDM Verlag Dr. Müller · tapa blanda · ISBN 9783639214475
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«Bewegtbilder für die Unternehmenskommunikation Erfahrungen und Lösungen» is Felix Rodenjohann's manual on corporate communication (in German).
It explains how to produce effective and affordable image films, corporate videos or spots for internal and external communication. It is aimed at those commissioning these projects and covers from when filming makes sense to how to manage the project, research content, choose the right format and integrate it cross-media.
Work published by VDM Verlag Dr. Müller in March 2010; paperback edition of 68 pages.
Aimed at communication managers commissioning audiovisual projects in companies, agencies and institutions; practical approach.
Tapa dura
