by William A. Robinson · McGraw-Hill Companies · tapa blanda · ISBN 9780844231228
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«Best Sales Promotions» is William A. Robinson's sales promotion guide, published by McGraw-Hill Companies in paperback.
The book brings together outstanding sales promotion case studies, selected by an industry authority, and analyses them with a practical approach to show how effective campaigns are conceived and executed. It sets out criteria and strategies applicable to the design of commercial actions, with a focus on their application in the real world.
The work was published in 1987, falls within the Business and Economics category, and its ISBN-10 is 0844231223.
It is aimed at marketing professionals, business students, and readers interested in practical cases of sales promotions.
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