by Julio Pérez-Tomé, Christopher Smith · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448142322
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«Beautiful Pyme» is the practical marketing and communication guide for SMEs by Julio Pérez-Tomé and Christopher R. Smith, in paperback (256 pages).
A practical guide for small and medium-sized enterprises in any sector, bringing together advertising strategies, corporate image, direct and promotional marketing, communication and public relations. It balances theory and experience with real cases and clear language, as a vade mecum for launching and boosting a brand.
First edition published on 29 November 2005 by McGraw-Hill Interamericana de España S.L. Includes a foreword by Gerardo Díaz Ferrán, president of CEIM.
Aimed at SME managers, entrepreneurs and students of marketing and business management.
