by Arthur B. Sculley, W. William A. Woods · ISI Publications Ltd · tapa dura · ISBN 9789627762591
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«B2B Exchanges» is the essay on B2B e-commerce by Arthur B. Sculley and W. William A. Woods, in hardback (256 pages, in English).
The book analyses the transformation of business-to-business (B2B) commerce through corporate adoption of the internet. It argues that companies must reinvent themselves to remain competitive and that B2B exchanges, fast-growing digital platforms, are the engine of change and the key application of the B2B revolution.
First edition published in 2000 by ISI Publications Ltd; 256 pages, text in English. Subject classification: business, economics and technology.
Recommended for executives, entrepreneurs and analysts interested in the impact of the internet on business-to-business commerce.
