by Francisco Mochón, José de la Peña Aznar, F. Sánchez, A. Rambla, V. Vivero · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448145606
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«Aprender de los mejores» is the business management essay by Francisco Mochón and others, published by McGraw-Hill in paperback (350 pages, in Spanish).
The work studies sixteen successful Spanish companies and their strategies in four areas: growth management, internationalisation, commercial policy and customer service, and R&D&I. It includes companies of different sizes and sectors, and combines the case method with a theoretical-divulgative approach.
The first edition of «Aprender de los mejores» was published on 15 May 2005. The work falls within the business and economics category.
Aimed at professionals and university students in the business and economic field.
