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by Rob Yeung · Essentials · tapa blanda · 96 pages
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Este libro es una guía práctica sobre el arte de vender, basada en los principios de la venta facilitativa. El autor, Rob Yeung, muestra al lector cómo interrogar a sus clientes, comprender sus necesidades y ayudarles a tomar las decisiones de compra correctas. Ideal para profesionales y estudiantes del área de negocios y economía.
Rob Yeung is a British psychologist and management author. He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to newspapers including Financial Times, The Guardian and The Sunday Times. He appears on television programmes including CNBC news, Celebrity Big Brother, BBC Breakfast, CNN news, and Working Lunch on the BBC. He is a columnist for Accounting and Business, a periodical published ten times a year by the Association of Chartered Certified Accountants (ACCA).
