by Rob Yeung · Essentials · tapa blanda · ISBN 9781857037104
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«Anyone Can Sell» is Rob Yeung's practical sales guide, published by Essentials in paperback (96 pages, in English).
The work explains the facilitative selling method, in which the seller acts as an advisor who asks questions, identifies customers' needs, and helps them make appropriate purchasing decisions. It includes guidance on making a good impression, presenting services, negotiating, and maintaining lasting business relationships.
The full subtitle is How to sell your product, skills or services and build long-term customer relationships. It was published on 1 May 2001.
Aimed at university students and professionals in sales, marketing, and business management.
Rob Yeung is a British psychologist and management author. He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to newspapers including Financial Times, The Guardian and The Sunday Times. He appears on television programmes including CNBC news, Celebrity Big Brother, BBC Breakfast, CNN news, and Working Lunch on the BBC. He is a columnist for Accounting and Business, a periodical published ten times a year by the Association of Chartered Certified Accountants (ACCA).
