Anticrisis

Synopsis of Anticrisis

«Anticrisis» is the business management manual by Rubén Turienzo, published by Conecta in paperback (272 pages, in Spanish).

The author analyses centenary organisations, some with over two hundred years of history, to identify what has allowed them to survive recessions, wars and pandemics. From this study he extracts eight golden rules and a method for facing economic, leadership, reputational or succession crises.

First edition published on 21 September 2023. Conecta is an imprint of Penguin Random House Grupo Editorial.

For executives, entrepreneurs and management professionals seeking to prepare their organisations for uncertainty and adversity.