by Sergio Maldonado · Ico Lopez-Rienda · tapa blanda · ISBN 9788461351176
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«Analítica Web: Medir para Triunfar» is the web analytics guide by Sergio Maldonado, published by Ico Lopez-Rienda in paperback (190 pages, in Spanish).
This guide for businesses with an online presence explains how to implement measurement systems, rationalize online marketing investment, and improve customer understanding. It proposes a methodology for data-driven decision-making and addresses web channel optimization, in an engaging and accessible way.
First Spanish edition, published on 23 October 2009. Subject classification: business, economics, and technology.
For online marketing professionals and businesses with an online presence who want to base their decisions on web data.
