by Miguel Ángel Acera García · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441531475
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«Analítica Web» is the practical web analytics guide by Miguel Ángel Acera García, published by Anaya Multimedia in paperback (304 pages, in Spanish).
Explains what web analytics is: measuring and interpreting site data to understand user behavior and make better decisions. With examples and illustrations, it teaches how to apply its key concepts to improve visitor experience and achieve goals such as increasing sales, reducing costs, or building customer loyalty.
Published on April 17, 2012, it is part of the Títulos Especiales collection from Anaya Multimedia.
Suitable for both beginners and those wanting to deepen their web data analysis, with a practical and accessible approach.
