by Antonio Marzal · Orbis · tapa dura · ISBN 9788476342008
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«Análisis político de la empresa» is Antonio Marzal's essay on economics and business, published by Orbis in hardback (177 pages, in Spanish).
The work studies the company from a political and economic perspective: it focuses on its internal organisation, commercial technique and the environment in which it operates. Within the framework of business management, it examines the economic factors influencing decision-making and the role of marketing in business activity.
Published in 1985, it belongs to the Biblioteca de la dirección de empresas collection, no. 17.
Aimed at readers of economics and business, especially those interested in management, organisational analysis and marketing.
