by Rick Brinkman, Rick Kirschner · Empresa Activa · tapa blanda · ISBN 9788496627017
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«Amarás a tus clientes» is the business essay by Rick Brinkman and Rick Kirschner, published by Empresa Activa in paperback (144 pages, in Spanish).
It starts from the maxim that the customer is always right and questions whether assertiveness and courtesy are enough to achieve their satisfaction. With everyday examples, it addresses conflictive situations, proposes empathy and affection in dealings, exceeding expectations and creating a lasting and beneficial bond for both parties.
Second edition within the Gestión del Conocimiento collection from Empresa Activa; the Spanish edition was published in 2006.
Aimed at customer service, sales and business management professionals seeking guidelines to improve their dealings with customers.
Tapa blanda
