by Xabier Rodríguez Blanco, Jesús Salgado Álvarez · LA ESFERA DE LOS LIBROS, S.L. · tapa blanda · ISBN 9788499701011
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«Amancio Ortega, de cero a Zara» is the business biography by Xabier Rodríguez Blanco and Jesús Salgado Álvarez, published by La Esfera de los Libros in paperback (320 pages, in Spanish).
It reconstructs the career of Amancio Ortega, from delivery boy to founder of Inditex. The first investigation into the group: it portrays a businessman who gives no interviews and does not allow himself to be photographed, and analyses the keys to Zara, such as affordable fashion and rapid response to demand. It includes the succession and the new chairman of Inditex, Pablo Isla.
The book was published in October 2011 and belongs to the Biografías collection of La Esfera de los Libros.
Suitable for readers interested in biographies of businesspeople and in Inditex's business model.
