by Xabier Rodríguez Blanco, Jesús Salgado Álvarez · LA ESFERA DE LOS LIBROS, S.L. · tapa blanda · ISBN 9788497347488
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«Amancio Ortega, de cero a Zara» is the investigative essay on the Inditex empire by Xabier Rodríguez Blanco and Jesús Salgado, published by La Esfera de los Libros in paperback (304 pages, in Spanish).
The first published investigation on the Inditex Group, it delves into the figure of Amancio Ortega and the keys to his success: affordable prices, rapid response to trends and innovative logistics that allow Zara's offering to be renewed in a few days. It also reviews how a modest delivery man ended up creating a global textile empire.
The work belongs to the Actualidad collection and appears as a second edition, although the images show a copy of the seventh edition.
Recommended for those interested in biographies of businessmen, fashion history and business models such as Inditex and Zara.
