by Juan Manuel López Zafra, Ricardo A. Queralt · Planeta · tapa blanda · ISBN 9788423430802
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In 'Alchemy', Juan Manuel López Zafra and Ricardo A. Queralt explore the transformation of data into a valuable tool for business decision-making. Through concrete examples, the authors demonstrate how data analysis can optimize processes and improve customer knowledge. The book delves into the business, ethical, political, legal, and technological aspects of data, opening the door to 'Homo Algorithmus'.
