by Bertrand Barré · Mag2Lyon · tapa blanda · ISBN 9782953537406
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«All you need is LOVE: Live the Oblique Vision Experience» is the business strategy essay by Bertrand Barré, published by Mag2Lyon in paperback.
Management essay developing the «oblique vision experience»: a way of observing the market from lateral angles to locate opportunities where others only see saturation. Bertrand Barré invites readers to question established models and apply creative logic to reinvent the offer and differentiate in competitive environments.
Written in French, 247 pages; published in 2009. Includes a foreword by Paul Millier and an epilogue by Benoît Heilbrunn.
Work aimed at executives, entrepreneurs and management professionals seeking new avenues for innovation in saturated markets.
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