by Stephen Shaw · Ashgate Pub Co · tapa blanda · ISBN 9780754648208
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«Airline Marketing and Management» is the aviation marketing handbook by Stephen Shaw, published by Ashgate Pub Co in paperback (336 pages, in English).
Handbook on marketing applied to air transport: it analyses the market, product design, pricing, revenue management, distribution, and sales and advertising policies. It covers the economic cycle, oil prices, deregulation, low-cost airlines and new business-class-only carriers.
The work was originally published in 1985; this is the sixth edition, published in May 2007.
Useful for marketing students and aviation industry professionals, as a textbook and reference work on airline strategy and commercial management.
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