by Stephen Redwood, Charles Goldwasser, Simon Street · John Wiley & Sons Inc · tapa dura · ISBN 9780471345473
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«Action Management» is the business management essay by Stephen Redwood, Charles Goldwasser and Simon Street, published by John Wiley & Sons Inc in hardback (262 pages, in English).
Reference work for executives, based on PricewaterhouseCoopers' experience and a MORI survey of 500 multinational companies. It proposes managing action, not change, and identifies ten common barriers in corporate initiatives, with advice and real cases from companies such as Shell Information Systems, Neiman Marcus Group and Barclaycard. It also includes four action routes —sprint, high jump, decathlon and marathon— to tackle transformations of different duration and scope.
Originally published on 26 March 1999 by John Wiley & Sons Inc, it is the first English edition, with a total of 262 pages.
Aimed at executives and business management professionals involved in corporate transformation processes who seek practical strategies to overcome organisational resistance.
