by Sam Black · Gestión 2000 · tapa blanda · ISBN 9788480880534
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«ABC de las relaciones públicas» is Sam Black's public relations manual, published by Gestión 2000 in paperback (226 pages, in Spanish).
Explains the professional practice of public relations: its strategic role, its differences from advertising and marketing, its influence on public opinion, media relations, crisis management, and the international arena. Includes real cases and campaign examples.
Published in 1996, ISBN 84-8088-053-8; falls within the business, strategy, and management area.
For marketing and public relations students and for executives who want to understand what this discipline can contribute to their organization.
