
by John P. Kotter · Harvard Business Review Press · tapa dura · ISBN 9781422179710

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In his international bestseller 'Leading Change,' John Kotter revealed why change is so hard and provided an actionable, eight-step process for implementing successful transformations. Now, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. This book explains how to go beyond 'the business case' for change, how to ensure that your actions and behaviors communicate the need for change, and how to keep fanning the flames of urgency even after your transformation effort has scored some early successes.

Tapa dura

