by Alice Twemlow · Tapa blanda · ISBN 9782350170527
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«À quoi sert le graphisme ?» is Alice Twemlow's essay on graphic design, published by Pyramyd in 2007, in paperback (256 pages, in French).
The book starts from the question of what graphic design is for and traces a journey through its history, its themes and its recurring motifs. It examines commercial graphic art as a practice linked to visual communication, with references and examples that help understand its role within contemporary culture.
Includes bibliographic references and index; the catalogued subjects cover commercial art, the history of graphic design and its themes and motifs.
A work of interest for students and professionals of graphic design who want to know the history and purpose of their discipline.
