by Elisabete Magalhães Serra, José António Varela González · tapa blanda · ISBN 9789722219075
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This book, 'A Marca: Avaliação e Gestão Estratégica', by Elisabete Magalhães Serra and José António Varela González, explores in depth the evaluation and strategic management of brands. Published by Verbo, this book offers a detailed and strategic analysis of building and maintaining a successful brand.
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