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A Business and Its Beliefs

Negocios y EconomíaISBN | 9780071626453
A Business and Its Beliefs
A Business and Its Beliefs
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Product details

Pages: 132 pages
Author: Thomas J. Watson Jr.
Publisher: McGraw-Hill
ISBN: 9780071626453
Format: tapa blanda
Language: en
Release date: 24/4/2003

ISBN: 9780071626453

Synopsis of A Business and Its Beliefs

Este libro atemporal de negocios ofrece una perspectiva y orientación valiosas para los ejecutivos de hoy. Thomas Watson Jr., CEO de IBM, comparte cómo la empresa se aferró a sus valores durante el primer gran cambio tecnológico, convirtiendo esta firmeza en su mayor fortaleza. Además, cuestiona el papel y la responsabilidad de las empresas en la sociedad, explorando cómo cumplir con las expectativas sociales sin sacrificar la rentabilidad. Esta edición actualizada presenta estas ideas a una nueva generación de líderes, ofreciendo estándares al estilo IBM para sus propias organizaciones.

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