by Thomas J. Watson Jr. · McGraw-Hill · tapa blanda · ISBN 9780071626453
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"A Business and Its Beliefs" is Thomas J. Watson Jr.'s business management essay in paperback (McGraw-Hill, 132 pages, in English).
Thomas J. Watson Jr., CEO of IBM, explains how the company stayed true to its values during the first major technological transformation and turned that steadfastness into its strength. It also addresses corporate social responsibility and how to reconcile it with profitability, in a classic of business management.
Subtitled "The Ideas That Helped Build IBM", the work was originally published in 1963 and reissued in 2003 within the McGraw-Hill Leadership Classic series.
Aimed at managers and executives interested in leadership, management of technological change, and corporate social responsibility.
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