by Dan Germain, Richard Reed · Michael Joseph · tapa blanda · ISBN 9780718153175
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«A Book About Innocent: Our Story and Some Things We've Learned» is the business book by Dan Germain and Richard Reed, published by Michael Joseph in paperback.
It tells the story of Innocent, the smoothie company founded in 1999, from the twenty-four bottles sold on the first day to surpassing two million a week. It gathers the lessons of the Innocent team: building a brand, working with friends, ideas, marketing, successes and mistakes, and doing business ethically.
Non-fiction work, English edition of 208 pages, published in 2009.
Recommended for entrepreneurs, people already running a business, and readers interested in alternative work models.
