by Joaquim Martins Lampreia · Texto Editores · tapa blanda · ISBN 5601072011519
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«A assessoria de imprensa nas relações públicas» by Joaquim Martins Lampreia is the reference work in paperback.
The work analyses the role of press relations within public relations, focusing on the relationship between organisations and the media. It offers a theoretical and practical perspective for managing public image and corporate communication, from the author's experience as a teacher and researcher.
For professionals and students of communication and public relations interested in the management of public and corporate image.
