by Félix Lareki Garmendia · ESIC Editorial · tapa blanda · ISBN 9788473567091
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«55 respuestas a preguntas clave en ventas» is the sales guide by Félix Lareki Garmendia, in paperback, published by ESIC Editorial (270 pages).
It answers 55 practical questions on commercial negotiation: how to interpret buying reasons, generate value in the client relationship, and handle objections. Félix Lareki, salesperson and professor, argues that the seller must show the benefits of the purchase decision and addresses ethics and the choice of the best salesperson.
Second edition of this title, published in 2010 within the Divulgación collection of ESIC Editorial.
Aimed at sales professionals, sales directors, sales managers, and marketing or business students.
