by Edward Russell-Walling · Quercus · tapa dura · ISBN 9781847240095
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«50 Management Ideas You Really Need to Know» is the business management handbook by Edward Russell-Walling, published by Quercus in hardback, in English.
The work brings together 50 essential management concepts explained briefly and accessibly, from gurus such as Peters, Porter, Welch or Gates and tools like the Ansoff matrix, the 4Ps or the Boston matrix. It also covers ideas such as branding, outsourcing or supply and demand, and online business models.
Fourth volume in the 50 Ideas You Really Need to Know series, with 208 pages, originally published in April 2008.
Aimed at entrepreneurs, professionals and business students who want to get started in business management with brief explanations.
