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50 Management Ideas You Really Need to Know
by Edward Russell-Walling · Quercus · tapa dura · 208 pages
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Pages: 208 pagesAuthor: Edward Russell-WallingPublisher: QuercusFormat: tapa duraLanguage: enRelease date: 3/4/2008ISBN: ISBN 9781847240095
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Synopsis of 50 Management Ideas You Really Need to Know
Este libro explora 50 ideas clave sobre gestión que todo profesional debería conocer. Cubre temas esenciales para la administración y el liderazgo efectivo en el mundo empresarial actual, desde la sabiduría de gurús de negocios como Peters y Porter hasta Welch y Gates. Explica teorías y herramientas útiles como la matriz Producto/Mercado de Ansoff, las 4P y la matriz de Boston, y se extiende sobre ideas de gestión como la marca, la externalización, la oferta y la demanda. También abarca los últimos conceptos comerciales del mundo online.
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