Take three and pay for only two with coupon TRIPLEEN
Wally Olins
AuthorBooks · Second hand1930-2014
Wallace Olins CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
19
Titles
2
Featured books
5
Curiosities
About Wally Olins
Birth
1930
Death
2014
Wallace Olins CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
Wally Olins was an influential British brand consultant born in London.
He is globally recognized as an authority in the field of corporate identity.
His seminal work, Corporate Identity, is a fundamental reference for understanding corporate image.
Throughout his career, he published a total of 19 works focused on design and brand strategy.
His professional legacy transformed how corporations manage their identity and reputation.
