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Naresh K. Malhotra
AuthorBooks · Second handFeatured author
Ph. D. University of Illinois at Urbana-Champaign 1995
57
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Featured books
5
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About Naresh K. Malhotra
Ph. D. University of Illinois at Urbana-Champaign 1995
Naresh K. Malhotra combines his background as an aerospace engineer with a brilliant career in the field of marketing.
He is the author of 57 works that have become fundamental references for students and professionals in economics.
His book Marketing Research: An Applied Orientation is recognized worldwide as an essential guide in market research.
He earned his Ph.D. from the prestigious University of Illinois at Urbana-Champaign in 1995.
His work stands out for bridging the gap between the technical precision of engineering and dynamic business management strategies.
