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Jean-Pierre Jeannet
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Second-hand books by Jean-Pierre Jeannet
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Curiosities about Jean-Pierre Jeannet
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Jean-Pierre Jeannet balances his role as a university professor with a prolific writing career.
His most prominent work, Global Marketing, is an essential reference for understanding international markets.
Throughout his career, he has published a total of 26 specialized works.
His texts explore key topics such as business management and export marketing.
His academic approach is characterized by the use of case studies to analyze global enterprises.