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George Ritzer
AuthorBooks · Second handSince 1940
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.
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About George Ritzer
Birth
1940
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.
George Ritzer is a prominent American sociologist born in New York in 1940.
His prolific career as a social scientist has led him to publish a total of 191 works.
He is globally recognized for his insightful analysis of the phenomenon of globalization.
As a university professor, he has dedicated his life to teaching and the study of social conditions.
His work explores fundamental themes such as sociology, philosophy, and the structure of American society.
