Second-hand books by Gary Lilien from £28.78

About Gary Lilien

Birth

1946

Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets.

Gary Lilien is a renowned American academic born in 1946.

His distinguished professional career focuses on the fields of marketing and university teaching.

He is the author of the influential work Marketing Management, a benchmark in his field.

Throughout his career, he has published two fundamental works for the study of marketing.

His work combines academic research with higher education in the United States.