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K. Douglas Hoffman
AuthorBooks · Second handFeatured author
Discover second-hand books by K. Douglas Hoffman.
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About K. Douglas Hoffman
Discover second-hand books by K. Douglas Hoffman.
K. Douglas Hoffman balances his role as a university professor with a prolific writing career.
His major work, Services marketing, is a key reference for understanding the service sector.
Throughout his career, he has published a total of 11 specialized works.
His academic focus centers on marketing applied to service industries.
His texts are essential tools for students and professionals interested in general marketing.
