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Claude C. Hopkins
AuthorBooks · Second hand1866-1932
Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
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About Claude C. Hopkins
Birth
1866
Death
1932
Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
Claude C. Hopkins is widely regarded as one of the fathers of modern advertising.
His seminal work, Scientific Advertising, revolutionized the industry by applying scientific methods to sales.
Born in 1866, he dedicated his career to understanding the psychological aspects behind advertising.
Throughout his professional life, he authored five books that remain essential references in the field.
His pragmatic and analytical approach laid the foundation for what we now know as direct marketing.
