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Roger Blackwell
AuthorBooks · Second handSince 1940
Roger Blackwell is an American marketing expert and public speaker. He has served on the board of directors for multiple companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods. Blackwell was a long-time marketing professor at Ohio State University and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Sales and Marketing Executives International named him an Outstanding Marketing Professor in America. He is known for his model of the consumer decision-making process.
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About Roger Blackwell
Birth
1940
Roger Blackwell is an American marketing expert and public speaker. He has served on the board of directors for multiple companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods. Blackwell was a long-time marketing professor at Ohio State University and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Sales and Marketing Executives International named him an Outstanding Marketing Professor in America. He is known for his model of the consumer decision-making process.
Roger Blackwell is a renowned American marketing expert born in 1940.
His professional career is highlighted by his work as an economist and business analyst.
He is the author of the major work Brands That Rock, a benchmark in the industry.
His bibliography covers an interesting variety of topics including religion, business, and biography.
Throughout his career, he has published a total of four essential works.
