Take three and pay for only two with coupon TRIPLEEN
Terence A. Shimp
AuthorBooks · Second handSince 1944
Discover second-hand books by Terence A. Shimp.
13
Titles
2
Featured books
5
Curiosities
Second-hand books by Terence A. Shimp
Buy second-hand books by Terence A. Shimp, checked by Hamelyn from £1. Find available titles with discounts compared with new prices and convenient delivery to your home or pickup point. View full catalog
Up to -70%
Curiosities about Terence A. Shimp
Birth
1944
Death
-
First book
-
Years writing
-
Terence A. Shimp was born on June 9, 1944.
He is a renowned professor and expert in the field of marketing.
His most prominent work is the textbook Advertising, Promotion, and Other Aspects of Integrated Marketing Communications.
Throughout his career, he has published a total of 13 specialized works.
His writings serve as academic benchmarks in advertising, sales promotion, and strategic communication.