A Shimp Terence

About Terence A. Shimp

Birth

1944

Discover second-hand books by Terence A. Shimp.

Terence A. Shimp was born on June 9, 1944.

He is a renowned professor and expert in the field of marketing.

His most prominent work is the textbook Advertising, Promotion, and Other Aspects of Integrated Marketing Communications.

Throughout his career, he has published a total of 13 specialized works.

His writings serve as academic benchmarks in advertising, sales promotion, and strategic communication.