by Hector Navarro Güere · Instituto Monsa de Ediciones, S.A. · tapa blanda · ISBN 9788496096004
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«www Identidad Corporativa» is a study of graphic design and branding by Héctor Navarro Güere (Instituto Monsa de Ediciones, paperback, 160 pp., Spanish).
It analyses how the corporate image of major brands is transformed by combining traditional graphic design with the internet: graphics, pictograms and other identity elements adapt to the new digital medium. It reviews web projects by well-known firms and documents that process of visual reinvention online.
Published in January 2003. It also appears in international catalogues as «www corporate identity».
For graphic designers, branding professionals and web design students.
