by Wahab Naeem · Verlag Unser Wissen · tapa blanda · ISBN 9786206808855
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«Wie beeinflusst das Markenimage die Kaufabsicht der Verbraucher?» is a study by Wahab Naeem, published by Verlag Unser Wissen in paperback.
Based on quantitative research, the book analyses how brand image influences purchase intention in the British textile sector. The work examines consumer perception, the decision process and business strategies to strengthen positioning and improve results.
The German edition was published on 30 April 2025 and consists of 68 pages. The book falls under the categories of Business and Economics.
For marketing professionals, Business and Economics students and readers interested in brand strategy.
