by Robert B. Settle, Pamela L. Alreck · Wiley · tapa dura · ISBN 9780471844570
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«Why They Buy: American Consumers Inside and Out» is the essay by Robert B. Settle and Pamela L. Alreck, published by Wiley in hardback.
Analysis of American consumer behaviour: personality, perception, learning, attitudes, family, social class, culture and life stages. The work applies these keys to product design, marketing and advertising to understand brand and store choice.
The original 1986 edition has 351 pages, is in English and includes an index.
For marketing, advertising and product design professionals, and business students interested in consumer behaviour.
