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Why They Buy
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Negocios y EconomíaISBN | 9780471844570
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Product details
Pages: 351 pages
Author: Robert B. Settle, Pamela L. Alreck
Publisher: Wiley
ISBN: 9780471844570
Format: tapa dura
Language: en
Release date: 9/10/1986
ISBN: 9780471844570
Synopsis of Why They Buy
Este libro ofrece una visión profunda del comportamiento del consumidor estadounidense, explorando las necesidades ocultas, motivaciones e influencias psicológicas que impulsan sus hábitos de compra. Proporciona información valiosa para el diseño de productos, marketing y publicidad, explicando cómo los consumidores aprenden sobre los productos y desarrollan actitudes hacia marcas, tiendas y servicios.
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