by Richard D. Lewis · Nicholas Brealey Publishing · tapa blanda · ISBN 9781904838029
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«When Cultures Collide: Leading Across Cultures» is Richard D. Lewis's essay, published by Nicholas Brealey in paperback (599 pages, English).
It analyses how cultural differences affect communication and international business, with chapters on more than sixty countries. Lewis classifies cultures using his LMR model (linear-active, multi-active and reactive) and describes values, manners and prejudices, with advice on topics to avoid, gestures and professional guidelines.
Third updated and expanded edition: adds chapters on more than a dozen countries and includes the Baltic states, the Indian subcontinent, the Arab world, sub-Saharan Africa and Latin America.
Aimed at executives, leaders and professionals working in international environments or with multicultural teams.
Richard Donald Lewis is an English communication consultant, writer, and social theorist. He is chiefly known for his "Lewis Model of Cross-Cultural Communication."
