by Jeffrey Hollender, Stephen Fenichell · Gardners Books · tapa blanda · ISBN 9781844133970
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«What Matters Most» is the essay by Jeffrey Hollender and Stephen Fenichell on corporate social responsibility, in paperback (240 pages, in English).
The work argues that a company can be profitable while also being socially and environmentally responsible. Drawing on cases from Ben & Jerry's, Nike, Ford, Sony and Nestlé, it proposes applying corporate social responsibility to manage reputation, reduce risks and control costs in pursuit of sustainable growth.
The original subtitle is «Business, Social Responsibility and the End of the Era of Greed»; the edition was published by Gardners Books on 2 September 2004.
Aimed at management professionals, entrepreneurs and readers interested in business ethics and sustainable development.
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