by Mario Fischer · mitp-Verlag · tapa blanda · ISBN 9783826617034
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«Website Boosting 2.0» is Mario Fischer's guide to SEO, usability and online marketing, published by mitp-Verlag in paperback (808 pages, in German).
Practical work for improving a website: covers search engine positioning (marketing, ranking, keywords, optimisation and results tracking), usability (design, clear navigation, conversions) and customer retention with social marketing, affiliates, weblogs, RSS and viral marketing. Includes examples and warnings.
Second edition, updated and expanded, published in 2008. Original subtitle: «Suchmaschinen-Optimierung, Usability, Online-Marketing».
Aimed at marketing professionals, webmasters and web project teams who want to improve their online presence without being programmers.
