by Peter Mayle · ERESMA CEL · tapa blanda · ISBN 9788482112268
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Viva la agencia is a book by Peter Mayle that offers a sharp look at the advertising industry, exploring both the pleasures and challenges it faces. Focusing on the pitfalls and shortcuts of the advertising world, this book is an entertaining and informative read for those interested in marketing and communication.
Peter Mayle was a British businessman turned author who moved to France in the 1980s. He wrote a series of bestselling memoirs of his life there, beginning with A Year in Provence (1989).
