by AA. VV. · Gestión 2000 · tapa blanda · ISBN 9788498750294
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«Visibilidad» is the essay by Cristina Aced, Neus Arqués, Magali Benítez, Bel Llodrà and Eva Sanagustín, published by Gestión 2000 in paperback.
The thesis is that selling requires visibility: companies and professionals must make themselves noticed before an audience saturated with stimuli. The internet democratises that visibility, but also means others talk about us; managing online reputation is key. It proposes strategies and tools to build and maintain a positive image on the web.
Part of the Comunicación collection. Spanish-language edition of 200 pages, published in 2009.
Aimed at professionals, companies and entrepreneurs seeking to improve their visibility online and manage their digital reputation.
