by Ferran Ramon-Cortés · Integral · tapa blanda · ISBN 9788498670004
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«Virus» is a story by Ferran Ramon-Cortés about the danger of rumours in organisations, published by RBA Integral in paperback (144 pages).
An epidemic at a Caribbean hotel complex helps Ferran assist his friend Alberto, whose company is suffering an outbreak of rumours that threatens to destabilise it. The fiction shows how rumours «infect» organisational communication and proposes eight actions as a «vaccine» to immunise against them.
Published in February 2008, it belongs to the Nueva empresa collection and appears as volume 146 of the Otros Integral series.
Aimed at professionals and managers interested in internal communication and preventing rumours in organisations.
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