by Mercedes Gómez-Calcerrada Corrales, Teresa Noguera Vidal, Carmen Ruiz Moya, Emilia Solano García · Tapa blanda · ISBN 9788497710510
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«Venta técnica» is the commerce and marketing manual by Mercedes Gómez-Calcerrada Corrales, Teresa Noguera Vidal, Carmen Ruiz Moya and Emilia Solano García.
Training manual for the intermediate-level vocational cycle in Commerce and Marketing focused on professional selling. With a practical approach, it presents strategies and techniques aimed at improving sales ability and performing effectively in the commercial environment, for both students and industry professionals.
Published by McGraw-Hill Education in paperback, it is part of the CFGM line in Commerce and Marketing; the text is in Spanish.
Aimed at vocational training students in commerce and marketing and at professionals who want to consolidate their sales skills.
