by Mercedes Gómez-Calcerrada Corrales, Teresa Noguera Vidal, Carmen Ruíz Moya, Emilia Solano García · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448196769
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«Venta técnica» is the didactic commerce and marketing manual by Mercedes Gómez-Calcerrada Corrales, Teresa Noguera Vidal, Carmen Ruíz Moya and Emilia Solano García, published by McGraw-Hill Interamericana de España S.L. in 2015, in paperback (224 pages, in Spanish).
Manual for the intermediate vocational training cycle in Commerce and Marketing that prepares students to carry out sales in different professional environments. It covers the sale of industrial products, the preparation of offers for services, the marketing of technological and high-end products, the sale of real estate and telemarketing, with cases and supplementary resources.
Reference work for the professional module of Technical Sales in the qualification of Technician in Commercial Activities, published as a first edition. Includes access to supporting web materials through the McGraw-Hill site for the professional family of Commerce and Marketing.
Designed for intermediate vocational training students taking the Commerce and Marketing cycle who need a manual aligned with the official curriculum.
